GASSA Hosts Third Successful Convention in Savannah

SAVANNAH (Oct. 18, 2017) More than 160 self-storage industry members from Georgia and across the southeast gathered in Savannah, Georgia for the 2017 GASSA Convention & Expo. This marks the third year for the annual conference to be hosted in Savannah. With over nine hours of education, 43 industry leading exhibitors and more than five hours of tradeshow exposure, the event allowed for more networking and collaboration between exhibitors, speakers and attendees than ever before.

Education was a major draw for conference attendees. An array of experts in the industry provided managers, owners, and vendors with tips, tricks, updates and trends across several topics. The sessions delved deep into the mind of millennials, the life cycle of the self storage industry, how to provide red carpet customer service and much more. Speakers included Guy Middlebrooks, CubeSmart; Carol Krendl, SkilCheck Services; Scott Zucker, Weissmann Zucker Euster Morochnik P.C; M. Anne Ballard, Universal Storage Group; and Jim Chiswell, Chiswell & Associates. In addition to these sessions, attendees were able to access vendor experts through roundtable sessions.

The exhibit hall consisted of 43 industry-leading exhibitors and vendors, representing a variety of services to the self storage industry such as insurance, brokerage, building and construction, security, technology and more.  These companies had an opportunity to network, create and extend relationships with owners, operators and other vendors all over the southeast.

GASSA also uses this annual event to recognize self storage excellence through its Facility of the Year and Manager of the Year awards. The Facility of Year was awarded to Space Shop in Snellville, Georgia, for the conversion of a 1-story bowling alley to a 3-story storage facility. Facility of the Year award winners are judged on their overall excellence in design, construction and operations. The Manager of the Year award, designed to recognize excellence in self storage management and customer service, went to Qianna Felder, Manager at Storage World Inc. in Stockbridge, Georgia. Congratulations to these two deserving groups.

This event could not have been possible without the support of the sponsors. A sincere THANK YOU to all of the companies who made this event successful, and who support the association and its mission.

The dates and location for the 2018 Convention & Expo will be announced in the coming months. For more information regarding upcoming GASSA meetings and events, visit


All Meals will be held in the same room as Exhibitors!

SUNDAY - October 1, 2017
 Time  Event Speakers 
 12:00 PM - 5:15 PM Golf at the Westin Resort Golf Club  
 1:00 PM - 7:00 PM Registration Open  
 3:00 PM - 5:00 PM   Becoming a Category of One, Instead of One in a Million Anne Ballard, Universal Storage Group

 Does your older store need updating or are you designing a new location? How to make sure you include some unique programs and design elements that show you are truly thinking of your customer's experience and your improved profits. If you want higher rental rates and customers who are happy to pay them, this session is for you.

We’ll explore case studies of existing stores made over and new stores including these elements and the success that goes with each one.
 3:00 PM - 5:00 PM Exhibitor Setup   
 5:30 PM - 7:00 PM Opening Reception with Exhibitors (Held in the exhibit area) Welcome from GASSA Board of Directors

MONDAY - October 2, 2017
Time   Event Speakers 
7:00 AM  Registration Open  
7:30 AM Breakfast 
8:30 -9:45 AM

Industry Life Cycle

Jim Chiswell,  President, Chiswell & Associates, LLC

Every industry and every individual business has a life cycle.  An ebb and flow that sometimes can be predicted and at other times comes unexpectedly.  Drawing on his 35 years of self storage industry experience, Jim Chiswell will provide his overview of the State of the Self Storage Industry.  He will also discuss how to evaluate your own businesses and where it is headed as we approach a new year.

9:45 - 10:00 AM BREAK
10:00-11:45 AM Industry Roundtables Various Companies
Time to sit down and ask specific questions on pivotal topics to help you succeed in the self-storage industry.  

Click here to view roundtable topics. 

12:00 - 12:45 PM Lunch served  
12:30 PM - 3:00 PM
Exhibit Hall Open  Be sure to visit our  outstanding exhibiting companies and make new contacts for your business! 

3:15 - 4:45 PM Millennial Marketing FTW Guy Middlebrooks, Vice President of Third Party Management, CubeSmart

If you have to look up "FTW" to know what this means,  you probably need to know a little bit more about this ever-growing portion of your self-storage customer base. Millennials are, quite literally, the future of your business, so let's roll up our sleeves and dig deep into the insights of one of the largest self-storage operators to better understand who, exactly, millennials are, and how their consumption of self-storage and engagement with big brands differ from those of other generations.
4:45 PM - 5:15 PM  GASSA Awards Presentation
5:15 PM - 6:15 PM Cocktail Hour With Exhibitors  
6:15 PM - 8:00 PM  Exhibit Hall Breakdown  

TUESDAY - October 3, 2017
 Time  Event  Speakers
7:00 AM  Registration Open  
7:30 AM- 8:30 AM Breakfast served  
8:00 - 8:30 AM 
GASSA Annual Business Meeting  GASSA Board of Directors
8:45 - 10:00 AM

Red Carpet Sales & Customer Service

Carol Mixon-Krendl, Skilcheck Services, Inc. 

Here’s what you’ll learn at this outstanding session:

  • Discover how to create a true competitive edge over your competition.
  • Learn 7 of the most important customer expectations when looking for self storage.
  • Examine the effects of unsatisfied customers and how you can help satisfy the customer.
  • Acquire important techniques and tips on selling over the phone and in person.
  • Obtain the key factors in being a more proactive self storage manager.
10:00 -11:15 AM INDUSTRY PANEL - OPERATIONS  Moderated by Cliff Hite, this panel of day-to-day operations experts will discuss: 
  • Ways to improve income
  • % of income used for expenses
  • Best way to reward and keep good managers
  • top 5 low cost technologies
  • best advice for competition and market awareness 
  • and much more! 
Panelists include:   David Dixon, Universal Storage Group, Adam Sauer, Space Shop Self Storage, and Max Vallotton Jr., Camellia Storage, LLC 
11:30 AM-12:00 PM Lunch Served
12:00 - 2:30 PM Legal Review Seminar  Scott Zucker, Partner, Weissmann/Zucker, P.C. and Deputy General Counsel , National Self Storage Association
2:30 PM - 2:45 PM Final Announcements and Adjournment GASSA Board Members

Questions? We're here to help! 

Georgia Self Storage Association 


Samantha Kilgore

Jasmine Burton


We are excited to have some of the top vendors in the storage industry attend our trade show to help benefit our members.  

Universal Storage Group | U-Haul  | Paradigm Tax Group

Janus International Group| Marcus & Millichap

Ponderosa Insurance/Safestor | PTI Security Systems

Absolute Storage Management | The Storage Acquisition Group

Bader Company | OpenTech Alliance

Chateau Products, Inc. | CallPotential

Access Control Technologies LLC|

Store Here Management | Bull Realty, Inc.

William Knight Insurance Agency, Inc.| Automatit

Bennett-Phoenix LLC | Sitelink | Midcoast Properties

American Commerce Bank | All Risks, LTD

Commercial Realty Services of West Georgia

SOS Systems | Rapid Building Solutions 

Southeast Management Company | SpiderDoor Technology 

Bellomy & Co. | Storsmart Insurance Easy Storage Solutions

Storage Structures Inc. |First Financial Bank Centre 

Peachtree Fence and Gates  | Southern States Bank 

 Union Real Time LLC 


 Type Advance
(7/2 -9/26)
(10/1 - 10/3
 Full - Member $295 $325
 Full- Non Member $325$375 
 Monday-Member$145  $165
 Monday - Non Member$195  $215
 Tuesday - Member$125  $155
 Tuesday - Non Member $145$165 
 Sunday - Member$100  $125
 Sunday - Non Member$150  $175
 Receptions - Member $50  $75
 Receptions - Non Member $50 $75
 Golf @ Westin (Sunday)  $129 $129

To register with a paper form, click here.


GASSA is excited to host this year's conference at the Hyatt Regency Savannah. The room block is now closed. 

Hyatt Regency
2 West Bay Street
Savannah, GA 31401


Cocktail Hour Sponsor:

Conference Bag Sponsor

Golf Sponsors:

Conference Lunch Sponsors:

Education Sponsor:

Host Hotel Key Sponsor:

Conference Notebook Sponsor:

Lanyard Sponsor:

Foundation Sponsors:

Copyright © 2017 All Rights Reserved. 

"Georgia Self Storage Association" is a 501(c)6 non-profit organization. P.O. Box 1128, LaGrange, GA 30241

Powered by Wild Apricot Membership Software